HOME >> MEDICINE >> NEWS
Medical journals should ban drug adverts, say researchers

"By accepting only advertisements for drugs and medical devices, medical journals have accepted an exclusive and dependent relationship with pharmaceutical companies," says a team of researchers in an investigation published in PLoS Medicine.

Adriane Fugh-Berman and colleagues (Georgetown University School of Medicine) examined advertising in nine multi-specialty medical journals, chosen because they receive the most advertising revenue (in 2002, $221 million was spent on advertising in multi-specialty journals, almost ten times the amount spent on the runner-up, internal medicine journals).

In eight of these journals the advertisements were almost exclusively for drugs, rather than for cars, computers, vacations, or other products of potential interest to doctors (the exception was PLoS Medicine, which has a ban on publishing drug advertisements). A detailed analysis of the advertisements in the Journal of the American Medical Association (JAMA), for example, found that 99% (211 out of 214) of the advertisements in the year 2004 were for pharmaceuticals.

Drug companies place a high value on advertising in medical journals, say Fugh-Berman and colleagues, because research has shown that such advertising increases prescriptions for targeted drugs in a dose-related manner. Drug companies get a huge return on investment (ROI) from these adverts--one study found that the ROI (the average increase in revenues per incremental dollar spent in any give month) was $5.00.

It is clear why drug companies advertise in medical journals, but Fugh-Berman and colleagues wanted to understand why these journals exclude other types of advertisements. They hypothesized that perhaps it was only drug companies that could afford to buy journal advertising space. In fact, their investigation found that medical journal advertisements are cheaper than those in consumer magazines, and medical journals sometimes emphasize their cheap advertisement rates w
'"/>

Contact: Andrew Hyde
ahyde@plos.org
44-122-346-3330
Public Library of Science
1-May-2006


Page: 1 2

Related medicine news :

1. Medical residents score poorly in diagnosing and managing tuberculosis
2. Medical residents unclear about TB guidelines
3. Medical students respond positively to simulated patient experience
4. Weill Cornell Medical College announces gifts totaling $400M
5. Medicalizing the human condition
6. Medical management of another condition may not lead to early cancer diagnosis
7. Elsevier partners with European Federation of Organizations for Medical Physics
8. NY-Presbyterian Hospital/Columbia University Medical Center doctors present at 2007 AUA Meeting
9. Dyson Foundation gives $5 Million for ophthalmology research at Weill Cornell Medical College
10. Medical, high-energy physicists collaborate to improve PET scans
11. Medical students should be taught about rape

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/19/2020)... ... February 19, 2020 , ... Spaulding Youth Center ... from the Doug Flutie, Jr. Foundation for Autism. The grant will directly support ... The physical fitness program will include the hiring of a fitness professional who ...
(Date:2/19/2020)... ST. LOUIS (PRWEB) , ... February 19, 2020 ... ... announced the availability of and application deadline for its new Lifestyle Medicine Residency ... curriculum designed for integrated implementation into medical residency programs. Driven by resident ...
(Date:2/19/2020)... ... February 19, 2020 , ... MedTech IGNITE Expands Steering ... to Participate in 2020 Cohort , The Massachusetts Medical Device Industry Council ( ... accepting applications from startup founders and CEOs to participate in the 2020 IGNITE ...
(Date:2/19/2020)... (PRWEB) , ... February 19, 2020 , ... ... quality and consistency of healthcare delivery, announced that it will participate in the ... in Orlando, Florida. BPM+ Health will engage healthcare professionals and other stakeholders at ...
(Date:2/19/2020)... ... ... SEAL SHIELD, LLC - Almost a hundred thousand people are dying in ... Centers for Disease Control (CDC), 80% of infections are transmitted by hands. But what ... as an extension of people’s hands, but not getting cleaned nearly as often, if ...
Breaking Medicine News(10 mins):
(Date:2/16/2020)... ... ... In Partnership with the Smiles for Everyone Foundation , Bright ... A limited number of appointments are available, but there is plenty of room for ... an appointment, please call (509)-820-4302. , Who: Bright Now! Dental, Where: 1220 N. ...
(Date:2/15/2020)... ... 14, 2020 , ... Clean the World, a leader in global health dedicated ... customer portal for hospitality partners has enabled them to increase customer support capacity by ... allowed Clean the World to produce 5.8 million bars in 2019 – 2 million ...
(Date:2/15/2020)... ... February 14, 2020 , ... The creators of Dullo Plus ... a relaxing sleep experience—are excited to announce the launch of a Kickstarter campaign for ... different types of pillows over the last four years. Dullo Plus is their most ...
Breaking Medicine Technology:
Cached News: