A new $147,200 two-year federal grant from the National Institutes of Health will help researchers from UGA's College of Public Health understand how communication and lifestyles affect our consumption of fruits and vegetables.

Researchers will be developing long-term communication campaigns touting healthy dietary modifications at a time when cancer claims more than half a million lives each year. Lindsay J. Della, principal investigator and a doctoral candidate in Health Promotion and Behavior at UGA, said, "For nearly a decade and a half, the National Cancer Institute's nationally recognized communication program has informed Americans that eating five or more servings of fruit and vegetables can yield significant health benefits.

"But, according to the American Journal of Public Health, fruit and vegetable consumption has remained relatively stable from 1994 to the beginning of the 21st century," Della said. "New approaches need to be developed to provide more cost-effective health promotion methods that foster long-term dietary changes."

Della's study will attempt to identify whether a cross section of adults (males and females ages 18 to 74) living diverse lifestyles hold different attitudes toward their intake of fruit and vegetables. The knowledge gained through this study, in part, will help researchers understand how consumer marketing tools can be leveraged to augment the National Cancer Institute's current "5-A-Day" campaign.

Della's project co-investigators are David M. DeJoy, Ph.D., Director of the Workplace Health Group and Professor of Health Promotion and Behavior who will contribute scientific advice in health behavior research, and Charles E. Lance, Ph. D., Professor of Psychology, Applied Psychology Program, who will contribute expert advice during the analysis portion of the project.

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Contact: Kim Carlyle
kcarlyle@uga.edu
706-542-8083
University of Georgia
1-Nov-2005