More than 10 million children and adolescents in the United States suffer from a diagnosable psychiatric illness, and nearly 70% never receive treatment. These disorders rob children of the ability to learn, make and keep friends and enjoy life. The NYU Child Study Center has announced the launch of a children's mental health public education campaign so kids with Tourette's and other mental health disorders don't have to feel ashamed any more.
With this campaign the Child Study Center hopes to raise awareness of these disorders and provide information on how parents can get help for their children. The campaign, which consists of five color ads, was designed pro bono by BBDO New York. Display space on telephone kiosks around New York City was donated by Van Wagner Communications. The ads will also appear in The New York Observer, New York Magazine and Education Update.
"We are extremely grateful for the generosity of BBDO New York and Van Wagner Communications," said Harold S. Koplewicz, M.D., director of the NYU Child Study Center. "Their contributions have allowed us to create a campaign that will help parents, educators and the general public recognize the signs that their children may be suffering from a mental health disorder."
Each of the five ads focuses on a different disorder including: Anxiety, Tourette's Disorder, Depression, Attention Deficit Hyperactivity Disorder, and Learning Disorders.
One of the first ads to appear will highlight Tic and Tourette's Disorder with the headline "Sometimes the hardest part about being a kid, is being a
Contact: Danielle Grillo
New York University Child Study Center