HOME >> MEDICINE >> NEWS
New anti-drug program shows 'phenomenal' success by focusing on positives

A newly-released study suggests that a well-designed in-school and community communication campaign really can dramatically cut marijuana and alcohol use among young teens.

In a study of 32 schools in 16 communities around the country, researchers found that the campaign cut in half the number of students who began using marijuana and alcohol during the two years of the project, compared to students in communities without the program.

"That's a startlingly strong effect," said Michael Slater, principal investigator of the study and professor of communication at Ohio State University.

The campaign included print materials, such as a series of posters, as well as promotional items such as book covers, tray liners, T-shirts, water bottles, rulers and lanyards.

Slater said the success of the campaign was largely due to the sophisticated, well-researched theme, developed over the past 15 years by study co-author Kathleen Kelly, professor of marketing at Colorado State University.

The theme was "Be Under Your Own Influence," which Kelly said speaks to teens' efforts to establish their own identities.

"The campaign slogan elicits positive attitudes about being independent and in control," she said. "It's something teens will listen to because it isn't preachy."

A very similar theme was recently adopted by Office of National Drug Control Policy for its national campaign, which it calls "Above the Influence." Slater served as chair of the advisory expert panel assisting that national campaign in 2003 and part of 2004.

Results of the study will be published in the journal Health Education Research: Theory and Practice.

Results showed that in communities with the "Be Under Your Own Influence" campaign, only about half as many teens reported taking up use of alcohol or marijuana, compared to teens in communities with no program, during the two years in which the campaign was in the schools.

The stu
'"/>

Contact: Michael Slater
Slater.59@osu.edu
614-247-8762
Ohio State University
1-Mar-2006


Page: 1 2 3

Related medicine news :

1. Vicente Fox Center and RAND launch joint program to find policies to combat poverty
2. Scaling up HIV prevention programs is cost effective
3. Case study: cross-cultural bioethics training program helps fight African brain drain
4. Benefits of school-based fitness programs fade after summer
5. Energy Up demonstrates success as obesity intervention program for inner-city girls
6. Web-based program could ease treatment decisions for prostate cancer patients
7. Online education program better source of information for patients
8. Employee health program improves blood pressure, diabetes control
9. New accreditation program for radiation detector labs
10. Study finds decline in nursing faculty primary barrier to nursing program expansion
11. Web-based asthma program dramatically improves disease management for low-income black students

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:3/27/2020)... PLAINS, N.J. (PRWEB) , ... March 27, 2020 ... ... has been reviewed and approved by NJ Top Docs. Dr. Kubeck has been ... American Board of Orthopaedic Surgery and specializes in Spinal Surgery. , Dr. ...
(Date:3/22/2020)... , ... March 21, 2020 , ... In partnership with ... to honor our community’s medical professionals and first responders. The title comes from the ... of the city and its flag. , Proceeds from the sale of the ...
(Date:3/20/2020)... ... ... CommunityMed Urgent Care , based in Dallas, has rolled out a virtual ... online, complete registration paperwork (including the latest COVID screening) provide IDs and insurance cards, ... their clean exam room is ready. All of this is done via text ...
(Date:3/19/2020)... ... March 19, 2020 , ... Sucheta Kamath, Founder and CEO ... free Student Learning Exercise: ExQ® Superpower Hour. During the recent closure ... to help with the immediate need for activities that can be implemented at ...
(Date:3/16/2020)... , ... March 16, 2020 , ... ... today to deliver testing for Coronavirus SARS-CoV-2 (the virus that causes COVID-19 disease) ... program in the world and serves approximately 100 transplant programs throughout the United ...
Breaking Medicine News(10 mins):
(Date:3/20/2020)... , ... March 20, 2020 , ... Despite the presence ... alpha-gal in Texas and the Gulf of Mexico are low, and it might be ... for the first time at the 2020 Annual Meeting of the American Academy of ...
(Date:3/20/2020)... (PRWEB) , ... March 20, 2020 , ... Today, in ... statewide to address the COVID-19 public health emergency, Mercy Medical Center sought ... to construct a new 32-bed acute care unit on the 17th floor of the ...
(Date:3/20/2020)... , ... March 21, 2020 , ... On March 19, ... Trailer Triage at Adventist Health Simi Valley. The ramp and platforms helped access the ... to be an essential service as we install ramps that provide access to medical ...
Breaking Medicine Technology:
Cached News: