HOME >> MEDICINE >> NEWS
Old McDonald's has a hold on kids' taste buds, Stanford/Packard study finds

STANFORD, Calif. - Say what you will, Shakespeare, but a McNugget by any other name is just not as tasty. At least, not to the 3- to 5-year-old set.

Asked to sample two identical foods from the fast-food giant McDonald's, children preferred the taste of the version branded with the restaurant's familiar "Golden Arches" to one extracted from unmarked paper packaging, say researchers at the Stanford University School of Medicine and Lucile Packard Children's Hospital.

The study shows that even young children are swayed by brand preferences. The results are likely to fuel more debate over a growing movement to restrict marketing to kids under 8 years old.

"Kids don't just ask for food from McDonald's," said Thomas Robinson, MD, director of the Center for Healthy Weight at Packard Children's and associate professor of pediatrics and of medicine at the School of Medicine. "They actually believe that the chicken nugget they think is from McDonald's tastes better than an identical, unbranded nugget."

The degree of preference expressed by the children correlated with the number of television sets they had in their homes and the frequency with which they ate at McDonald's.

Numerous studies have shown that young children are unable to understand that advertising, product placement and co-branding with popular toys are meant to get them to choose one product over another. For them, "truth in advertising" has a very literal meaning.

"It's really an unfair marketplace out there for young children," said Robinson, who is also a member of the Stanford Prevention Research Center. "It's very clear they cannot understand the persuasive nature of advertising."

Robinson is the lead author of the research, which will be published in the August issue of Archives of Pediatrics & Adolescent Medicine.

The researchers studied the taste preferences of 63 children between the ages of 3 and 5 who were enrolled i
'"/>

Contact: Krista Conger
kristac@stanford.edu
650-725-5371
Stanford University Medical Center
6-Aug-2007


Page: 1 2 3 4

Related medicine news :

1. The Scripps Research Institute, McDonalds align to fight childhood obesity and type 2 diabetes
2. Parents can sneak veggies into kids diet
3. Antenatal fish oil supplements boost kids hand-eye coordination
4. Schools should take the lead in increasing kids activity
5. Watch not, want not? Packard/Stanford study links kids TV time and consumerism
6. Gap widens between black/white kids asthma hospitalizations and death
7. Moms employment affects kids food sources
8. Eating out often may add to kids cardiovascular risk
9. Study warns against global use of old asthma medicines for kids coughs
10. Watch and wait - a shift in approach to kids ear infections
11. Young childrens taste preferences may be influenced by fast-food branding

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:9/11/2019)... ... , ... Autopsies don’t lie. They report the causes of death as ... harms the heart. It increases risks of heart attack and death. Autopsies ... damage occurs. , An August 1, 2019 article in U.S. News ...
(Date:9/11/2019)... , ... September 10, 2019 , ... ... the team. Dr. Hesano is an understanding, caring and highly skilled Obstetrician/Gynecologist. ... obstetrical medicine. Dr. Hesano strives to ensure that each visit is comfortable, patient-focused, ...
(Date:9/9/2019)... ... September 09, 2019 , ... ST Engineering ... International will integrate the iDirect iQ 200 Board and the latest Evolution® software ... for first responders. The iQ 200 Board will enable the HARRIER solution to ...
(Date:9/9/2019)... ... September 09, 2019 , ... On ... organization-wide policy focusing on a diabetes-language movement (#LanguageMatters) to include oral and written ... non-judgmental, free from stigma, respectful and inclusive, empowering, and person-centered (to include care ...
(Date:9/8/2019)... ... 2019 , ... The reviews from patients of ABM Medical Clinic who have ... and pain free fat loss system, has patients booking their sessions and recommending this ... uses state of the art technology incorporating radio frequency and heat to rid the ...
Breaking Medicine News(10 mins):
(Date:9/11/2019)... ... September 11, 2019 , ... HOLLOWAY AMERICA, a leading manufacturer ... beverage to pharma and chemical, recently announced it will showcase its problem-solving vessels and ... , HOLLOWAY AMERICA’s first stop will be at ISPE San Diego’s 27th Life ...
(Date:9/11/2019)... ... 2019 , ... Pivot Point Consulting is excited to announce ... Partnerships team. Maris brings two decades of experience with Cerner—leading both sales ... as a Technical Implementation Leader representing the Technical Engagement Leader community. , Pivot ...
(Date:9/9/2019)... , ... September 09, 2019 , ... ... Shoreline Periodontics & Dental Implants host the latest course in their Synergy Study ... Mystic, CT and features guest speaker Dr. Peter Barndt. Synergy Study Club brings ...
Breaking Medicine Technology:
Cached News: