HOME >> MEDICINE >> NEWS
Old McDonald's has a hold on kids' taste buds, Stanford/Packard study finds

STANFORD, Calif. - Say what you will, Shakespeare, but a McNugget by any other name is just not as tasty. At least, not to the 3- to 5-year-old set.

Asked to sample two identical foods from the fast-food giant McDonald's, children preferred the taste of the version branded with the restaurant's familiar "Golden Arches" to one extracted from unmarked paper packaging, say researchers at the Stanford University School of Medicine and Lucile Packard Children's Hospital.

The study shows that even young children are swayed by brand preferences. The results are likely to fuel more debate over a growing movement to restrict marketing to kids under 8 years old.

"Kids don't just ask for food from McDonald's," said Thomas Robinson, MD, director of the Center for Healthy Weight at Packard Children's and associate professor of pediatrics and of medicine at the School of Medicine. "They actually believe that the chicken nugget they think is from McDonald's tastes better than an identical, unbranded nugget."

The degree of preference expressed by the children correlated with the number of television sets they had in their homes and the frequency with which they ate at McDonald's.

Numerous studies have shown that young children are unable to understand that advertising, product placement and co-branding with popular toys are meant to get them to choose one product over another. For them, "truth in advertising" has a very literal meaning.

"It's really an unfair marketplace out there for young children," said Robinson, who is also a member of the Stanford Prevention Research Center. "It's very clear they cannot understand the persuasive nature of advertising."

Robinson is the lead author of the research, which will be published in the August issue of Archives of Pediatrics & Adolescent Medicine.

The researchers studied the taste preferences of 63 children between the ages of 3 and 5 who were enrolled i
'"/>

Contact: Krista Conger
kristac@stanford.edu
650-725-5371
Stanford University Medical Center
6-Aug-2007


Page: 1 2 3 4

Related medicine news :

1. The Scripps Research Institute, McDonalds align to fight childhood obesity and type 2 diabetes
2. Parents can sneak veggies into kids diet
3. Antenatal fish oil supplements boost kids hand-eye coordination
4. Schools should take the lead in increasing kids activity
5. Watch not, want not? Packard/Stanford study links kids TV time and consumerism
6. Gap widens between black/white kids asthma hospitalizations and death
7. Moms employment affects kids food sources
8. Eating out often may add to kids cardiovascular risk
9. Study warns against global use of old asthma medicines for kids coughs
10. Watch and wait - a shift in approach to kids ear infections
11. Young childrens taste preferences may be influenced by fast-food branding

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:3/28/2020)... LOUISVILLE, Ky. (PRWEB) , ... March 28, 2020 ... ... partnership, El Paso Physical Therapy Services (EPPTS), a physical therapist-owned rehabilitation company since ... locations in El Paso, TX. , “Since we started more than 30 years ...
(Date:3/27/2020)... ... 27, 2020 , ... NeoTract, a wholly owned subsidiary of ... today announced that Harpreet Wadhwa, M.D., East Valley Urology Center in Mesa, AZ ... Dr. Wadhwa has achieved a high level of training and experience with the ...
(Date:3/22/2020)... ... 2020 , ... In partnership with UC Health, Cincy Shirts has created a ... first responders. The title comes from the English translation of “Juncta Juvant”, the City ... , Proceeds from the sale of the shirt will benefit the YMCA of Cincinnati ...
(Date:3/22/2020)... ... March 22, 2020 , ... In ... appear to be a frivolous luxury. The world’s focus is on practical matters ... some sense of stability and control in chaos. However, it’s during these times ...
(Date:3/20/2020)... , ... March 20, 2020 , ... ... together an interdisciplinary team of researchers in machine learning, bioinformatics, immunology, virology and ... current and future outbreaks. , "The COVID-19 crisis gives us an opportunity and ...
Breaking Medicine News(10 mins):
(Date:3/20/2020)... ... ... On March 19, 2020 Amramp installed a wheelchair ramp to provide access ... and platforms helped access the large intake triage trailer in the parking lot. , ... that provide access to medical facilities and individual homes. This service enables patients to ...
(Date:3/19/2020)... ... March 19, 2020 , ... Combining multiple ... as single food immunotherapy, according to research scheduled for presentation at the 2020 ... cancelled due to the situation with coronavirus disease 2019 (COVID-19). , A ...
(Date:3/19/2020)... (PRWEB) , ... March 19, 2020 , ... As COVID-19 ... experts call for us to practice social distancing and, in some cases, self-quarantine to ... especially difficult for people who have underlying mental health issues. , Cindy Gipson, ...
Breaking Medicine Technology:
Cached News: