Penn study shows smokers assume false sense of safety from ads for low nicotine Quest cigarettes

ked to answer a series of questions about their smoking and quitting history, beliefs about Quest cigarettes, perceived vulnerability to the health effects of smoking, and the "need for cognition" or how much people like to think critically about information. Researchers found that as many as 45% of smokers made false inferences about the tar content of Quest cigarettes. Also, smokers who felt less vulnerable to the health effects of smoking and who do not enjoy thinking critically about issues made more false inferences about the potential harms of Quest cigarettes.

"These results reinforce the need for public health awareness campaigns to relay the message that smoking any cigarettes regardless of nicotine content can have deleterious health effects," said co-author Andrew Strasser, PhD. This research was funded by the


Contact: Olivia Fermano
University of Pennsylvania School of Medicine

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