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Should we ban consumer drug ads? - Press release from PLoS Medicine

In his critique of DTCA, Mansfield says that "DTCA is limited to drugs that are profitable to advertise: mostly expensive, new drugs for long-term use for common indications. Such advertising increases premature rapid uptake and overuse of new drugs before flaws, including safety problems, have been discovered and communicated to health professionals."

Such advertising, he argues, "aims to persuade rather than to inform," and studies of DTCA have found that the information is usually flawed and incomplete. "There's a better way than DTCA," says Mansfield. DTCA should be banned, he says, and replaced with unbiased, publicly funded health information campaigns.


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Contact: Andrew Hyde
ahyde@plos.org
44-122-346-3330
Public Library of Science
27-Mar-2006


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