New York Citys smoking rate has plummeted since a comprehensive program against smoking was launched in 2002, according to findings issued today in the national Centers for Disease Control and Preventions Morbidity and Mortality Weekly Report (MMWR). The 2006 rate was nearly 20% lower than the 2002 rate -- a decline that represents 240,000 fewer smokers. The Citys rate for 2006 is the lowest on record (17.5%), and lower than all but five U.S. states (California, Washington, Idaho, Utah and Connecticut). Over the past year, smoking decreased among men (from 22.5% to 19.9%) and among Hispanics (from 20.2% to 17.1%). These large declines followed a year-long ad campaign aimed at prompting more smokers to quit. The new report is available online at www.cdc.gov/mmwr/.
Beginning in 2002, and after a decade with no progress, New York City increased the tobacco tax, eliminated smoking in virtually all workplaces, and launched hard-hitting anti-tobacco ads. By all indications, the interventions have made a difference. Hard-hitting ads work, said Health Commissioner Dr. Thomas R. Frieden -- especially when theyre paired with a tobacco tax and smoke-free air legislation. With nearly a quarter of a million fewer smokers, New York City is leading the way on tobacco control. There arent many programs that can prevent 80,000 premature deaths this quickly.
Ads from the 2006 campaign graphically depicted tobacco smokes effects on the brain, lungs and arteries, showing testimonials from sick and dying smokers and their children, including former smoker Ronaldo Martinez, who now breaths through a hole in his throat as a result of smoking-related cancer. In a separate recent survey, nine out of 10 smokers said they saw the ads -- and half of smokers said the ads made them want to quit.
Highlights in Smoking Declines Since 2002