Study shows media coverage on flu influences parents to vaccinate their children

their decision to get their child a flu vaccine.

Ninety-eight parents reported their children had received the 2003-04 vaccine, and 64 parents had confirmed influenza dates. Seventy-five percent of the children with confirmed vaccination dates received the vaccine after mid-November 2003. In November and December 2003, there was a spike in media coverage on the influenza season, focusing on the season being early and severe.

Parents said there were many other factors that influenced them to seek a flu vaccination, including physician recommendation, other family members receiving a vaccination and media coverage, among others.

When asked what influenced the decision to get their child vaccinated, 26 percent of parents cited media influence, second to the 60 percent who said it was because of doctors recommendations.

VUMC's Office of News and Public Affairs provided data on local and national media coverage during this influenza season, utilizing the office's media tracking software and other media sources. Coverage was tracked for VUMC references with mentions of "flu" and "influenza" in print, wire services, radio, Internet news and television on the local and national levels.

"It was gratifying for our office to have the opportunity to participate in this study," Howser said.

Poehling said she sees an opportunity for VUMC physicians and researchers to work with the Office of News and Public Affairs to promote other important public health issues, a sentiment Howser echoes.

"News and Public Affairs is always available to assist our faculty with educating the public on the value of the work we do here. In addition to actively promoting clinical and basic science breakthroughs, we are also constantly collecting data regarding our interactions with the news media," Howser said.


Contact: John Howser
Vanderbilt University Medical Center

Page: 1 2

Related medicine news :

1. Study, meta-analysis examine factors associated with death from heatstroke
2. Study says COPD testing is not measuring up
3. Study suggests loss of 2 types of neurons -- not just 1 -- triggers Parkinsons symptoms
4. Study reveals gaps in vaccine financing for underinsured children
5. Study suggests nonpharmaceutical interventions may be helpful in severe influenza outbreaks
6. Study shows radiofrequency ablation highly effective in treating kidney tumors
7. Study says normal but out-of-control enzyme may be culprit that signals some cells to become cancer
8. Study finds HIV protease inhibitor drugs may adversely affect the scaffolding of the cell nucleus
9. Study outlines how stroke, head injury can increase risk of Alzheimers disease
10. Study identifies new regulator of fat metabolism
11. Study shows Diachrome improves blood sugar control in people with type 2 diabetes

Post Your Comments:

(Date:9/3/2020)... ... September 03, 2020 , ... The American Medical Spa ... April 7, to Saturday, April 10, 2021, at Wynn Las Vegas. The event ... national trade show for non-invasive medical aesthetic practices that brings together owners, physicians, ...
(Date:9/1/2020)... ... September 01, 2020 , ... KitoTech Medical, a Seattle-based medical ... which will be used to accelerate the commercialization of its microMend® family of ... will continue to expand its customer base of healthcare systems as well as ...
(Date:8/31/2020)... (PRWEB) , ... August 31, 2020 , ... ... largest non-profit organization devoted exclusively to funding innovative lymphoma research and serving the ... services – today announced the 10th Anniversary of Blood Cancer Awareness Month (BCAM) ...
(Date:8/31/2020)... ... 31, 2020 , ... Colorado State University Global (CSU Global) ... online education – is proud to announce its new master’s degree in ... kind in the nation, the 60-credit hour program is designed to provide students ...
(Date:8/31/2020)... ... August 31, 2020 , ... Dr. Chang has over ... autism and other developmental disabilities, as well as supporting staff in caring for ... autism, school consultation, and staff development. She joined the company in 2015 as ...
Breaking Medicine News(10 mins):
(Date:9/2/2020)... (PRWEB) , ... September 02, 2020 , ... ... 1064nm Raman technology, will moderate a roundtable discussion among industry professionals about successes ... will be hosted by American Pharmaceutical Review and will take place ...
(Date:9/2/2020)... , ... September 02, 2020 , ... U.S. Dermatology ... Lee . Dr. Lee will work at Bethesda Dermatopathology Lab. , ... B.A. from the University of California, Berkley. He went on to receive his M.D. ...
(Date:9/1/2020)... ... September 01, 2020 , ... Mara C. Weinstein Velez, M.D., ... the University of Rochester Medical Center, in Upstate New York. She completed a ... clinical faculty from the Harvard and Yale Departments of Dermatology and is one ...
Breaking Medicine Technology:
Cached News: