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The Clorox company's new personal care product lends a hand

For decades, The Clorox Company has helped consumers and industry professionals keep their homes and businesses cleaner and healthier through laundry sanitizing and surface disinfecting. Today, Cloroxs Professional Products Division extends the Clorox brands health and wellness efforts beyond surfaces to hand hygiene with the launch of Clorox Anywhere Hand Sanitizing Spray, representing the companys first entry into the personal care category.

Just as Clorox disinfecting products can be counted on to kill germs on surfaces, Clorox Anywhere Hand Sanitizing Spray can be counted on to reduce germs on hands. The new bleach-free, alcohol-based spray is formulated to kill 99.999 percent of germs on contact and does not dry out hands or leave a sticky, greasy residue. Available in an easy-to-use spray, this delivery mechanism also helps target places in the hand that can often be missed by traditional sanitizers, such as fingernails, knuckles and spaces between fingers.

Cloroxs entry into the professional hand hygiene category exemplifies our commitment to a cleaner and healthier world, said Craig Stevenson, vice president, Clorox Professional Products. Clorox Anywhere Hand Sanitizing Spray expands the Clorox portfolio to include both hand and surface solutions that help create a healthier environment, reinforcing Cloroxs nearly 100-year legacy as a leading producer of sanitizing products.

Hands Down, Hand Hygiene is Mission-Critical Effective hand hygiene is critical to infection control, not only for doctors and nurses in hospitals and healthcare offices, but for employees of restaurants, hotels, child care centers and cruise ships.

As important as hand hygiene is for all of us, the importance for professionalswho have daily contact with large numbers of peoplecouldnt be more critical, said Stevenson. In developing Clorox Anywhere Hand Sanitizing Spray, we wanted to provide a hand sanitizer for the professional se
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Contact: Carlisle Campbell
carlisle.campbell@ketchum.com
202-835-9431
Ketchum DC
12-Apr-2007


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