The 'Freakonomics of food'

Do you hate Brussels sprouts because your mother did" Does the size of your plate determine how hungry you feel" Why do you actually overeat at healthy restaurants"

"You can ask your smartest friend why he or she just ate what they ate, and you wont get an answer any deeper than, 'It sounded good,'" says Brian Wansink, Ph.D.), author of "Mindless Eating: Why We Eat More Than We Think," and Professor and Director of the Cornell Food and Brand Lab.

Dubbed the "Freakonomics of food" by the Canadian Broadcasting Commission, Mindless Eating, uses hidden cameras, two-way mirrors, and hundreds of studies to show why we eat what and how much we eat. "The unique thing about his work is that it cleverly answers everyday questions about food and shows translates them into Good News how we can improve it," said Seth Roberts, Ph.D., a psychology professor at the University of California at Berkeley.

Take how much we eat. Wansink claims we typically dont overeat because we are hungry or because the food tastes good. Instead we overeat because of the cues around us family and friends, packages and plates, shapes and smells, distractions and distances, cupboards and containers.

Consider your holiday ice cream bowl. If you spoon 3 ounces of ice cream onto a small bowl, it will look like a lot more than if you had spooned it into a large bowl. Even if you intended to carefully follow your diet, the larger bowl would likely influence you to serve more. This tricks even the pros.

During one holiday party, Wansink and his Lab put this to the test by inviting 63 distinguished nutritional science professors at a leading university to an holiday ice cream social. When they arrived, they were given either medium-size 17-ounce bowls or large-size 34-ounce bowls. "Even though these people think, sleep, lecture and study nutrition," Wansink said, "They still served themselves and ate 31 percent more ice cream (106 more calories) if they had b

Contact: Sandra Cuellar
Cornell Food & Brand Lab

Page: 1 2

Related medicine news :

1. Study confirms health benefits of whole grains
2. Rhode Island Hospital study confirms RF ablation effective for treating inoperable lung cancer
3. Recent study confirms warning signs of painkiller abuse
4. Better after-school snack choices boost nutrition for low-income kids, UC Davis research confirms
5. Specimen radiography confirms success of MRI-guided breast biopsy
6. Clinical trial confirms novel EGFR antibody targets tumors but not normal tissues
7. Five-year study confirms Gleevecs long-term benefits
8. Radar altimetry confirms global warming is affecting polar glaciers
9. ESA confirms CryoSat recovery mission
10. Stanford researcher says new data confirms they help women avoid hip fractures
11. Kegel exercises reduce urinary incontinence in women, study confirms

Post Your Comments:

(Date:6/24/2016)... ... , ... Comfort Keepers® of San Diego, CA is excited to announce they ... to drive cancer patients to and from their cancer treatments. Comfort Keepers provides ... life and ongoing independence. Getting to and from medical treatments is one of ...
(Date:6/24/2016)... ... ... People across the U.S. are sharpening their pencils and honing their writing skills ... patients and their families pay tribute to a genetic counselor by nominating him or ... Counselors (NSGC) Annual Education Conference (AEC) this September. , In April, Genome magazine ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute Beauty ... Barry M. Weintraub as a prominent plastic surgeon and the network’s newest partner. ... and the most handsome men, look naturally attractive. Plastic surgery should be invisible.” ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... the Frederick area economy by obtaining investment capital for emerging technology companies. ... years that have already resulted in more than a million dollars of capital ...
(Date:6/24/2016)... ... June 24, 2016 , ... Venture Construction Group (VCG) ... held on June 20th at the Woodmont Country Club at 1201 Rockville Pike, Rockville, ... dedicated to helping service members that have been wounded in battle and their families. ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 , , , WHEN: ... 2016 , , , , LOCATION: , , , Online, ... , , EXPERT PANELISTS:  , , , Frost & Sullivan,s Global ... Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, Program Manager ... pharmaceutical industry is witnessing an exceptional era. Several new demand spaces, ...
(Date:6/23/2016)... -- Astellas today announced the establishment of Astellas Farma Colombia (AFC), a new affiliate with operations headquartered in ... . ... ... ... Astellas is ...
(Date:6/23/2016)... June 23, 2016  Guerbet announced today that it ... Supplier Horizon Award . One of 12 ... recognized for its support of Premier members through exceptional ... excellence, and commitment to lower costs. ... recognition of our outstanding customer service from Premier," says ...
Breaking Medicine Technology:
Cached News: