HOME >> MEDICINE >> NEWS
The 'Freakonomics of food'

Do you hate Brussels sprouts because your mother did" Does the size of your plate determine how hungry you feel" Why do you actually overeat at healthy restaurants"

"You can ask your smartest friend why he or she just ate what they ate, and you wont get an answer any deeper than, 'It sounded good,'" says Brian Wansink, Ph.D.), author of "Mindless Eating: Why We Eat More Than We Think," and Professor and Director of the Cornell Food and Brand Lab.

Dubbed the "Freakonomics of food" by the Canadian Broadcasting Commission, Mindless Eating, uses hidden cameras, two-way mirrors, and hundreds of studies to show why we eat what and how much we eat. "The unique thing about his work is that it cleverly answers everyday questions about food and shows translates them into Good News how we can improve it," said Seth Roberts, Ph.D., a psychology professor at the University of California at Berkeley.

Take how much we eat. Wansink claims we typically dont overeat because we are hungry or because the food tastes good. Instead we overeat because of the cues around us family and friends, packages and plates, shapes and smells, distractions and distances, cupboards and containers.

Consider your holiday ice cream bowl. If you spoon 3 ounces of ice cream onto a small bowl, it will look like a lot more than if you had spooned it into a large bowl. Even if you intended to carefully follow your diet, the larger bowl would likely influence you to serve more. This tricks even the pros.

During one holiday party, Wansink and his Lab put this to the test by inviting 63 distinguished nutritional science professors at a leading university to an holiday ice cream social. When they arrived, they were given either medium-size 17-ounce bowls or large-size 34-ounce bowls. "Even though these people think, sleep, lecture and study nutrition," Wansink said, "They still served themselves and ate 31 percent more ice cream (106 more calories) if they had b
'"/>

Contact: Sandra Cuellar
src6@cornell.edu
607-254-6302
Cornell Food & Brand Lab
22-Nov-2006


Page: 1 2

Related medicine news :

1. Study confirms health benefits of whole grains
2. Rhode Island Hospital study confirms RF ablation effective for treating inoperable lung cancer
3. Recent study confirms warning signs of painkiller abuse
4. Better after-school snack choices boost nutrition for low-income kids, UC Davis research confirms
5. Specimen radiography confirms success of MRI-guided breast biopsy
6. Clinical trial confirms novel EGFR antibody targets tumors but not normal tissues
7. Five-year study confirms Gleevecs long-term benefits
8. Radar altimetry confirms global warming is affecting polar glaciers
9. ESA confirms CryoSat recovery mission
10. Stanford researcher says new data confirms they help women avoid hip fractures
11. Kegel exercises reduce urinary incontinence in women, study confirms

Post Your Comments:
*Name:
*Comment:
*Email:
TAG: The Freakonomics food

(Date:10/20/2014)... 20, 2014 T.E.N., a technology ... announced today that William H. Murray, renowned author ... ISE® Luminary Leadership Award winner. Presented annually, the ... an outstanding leader and industry practitioner for his ... advancing the information security industry. , Formerly with ...
(Date:10/20/2014)... JZ Fitness, an independently operated wellness ... programming, authorship, international lecturing and community wellness, created by ... release of the JZ Fitness nutrition app, available on ... thousands of individuals on nutrition, Jenn Zerling (“JZ”) has ... require calorie counting or cumbersome food logging. ...
(Date:10/20/2014)... AttorneyOne.com, a recognized authority on law, update the ... on Sit and Slim II . , The ... use Sit and Slim II because it contains Sibutramine ... weight loss product on various websites and possibly in some ... for safety reasons, can significantly increase blood pressure and/or pulse ...
(Date:10/20/2014)... 20, 2014 Succeed is proud to announce ... who participated in the Every Body Walk! campaign ... awareness project that encourages workers to be more active outside ... Program, which concluded at the end of September, was a ... and metro areas. Participating companies gave their staff pedometers ...
(Date:10/20/2014)... Viejo, California (PRWEB) October 20, 2014 Final ... announced the release of the Citrus theme for FCPX ... I would use to describe the Citrus theme” Says Christina ... so easy to look so professional.” , Citrus comes with ... Included with the template are: four transitions for added style, ...
Breaking Medicine News(10 mins):Health News:Bill Murray named 2014 ISE® Luminary Leadership Award Winner 2Health News:Bill Murray named 2014 ISE® Luminary Leadership Award Winner 3Health News:Bill Murray named 2014 ISE® Luminary Leadership Award Winner 4Health News:JZ Fitness Nutrition App Launches on iTunes 2Health News:JZ Fitness Nutrition App Launches on iTunes 3Health News:FDA Advises Not to Use Sit and Slim II: AttorneyOne Monitors and Keeps Consumers Informed 2Health News:Succeed Management Solutions, LLC Competes in Walking Challenge and Achieves 12th Place in Portland 2Health News:Today Pixel Film Studios Announced the Release of the Citrus theme for Final Cut Pro X 2
(Date:10/17/2014)... Oct. 17, 2014 With the recent ... function has come across several challenges in creating ... managing globalization.  The Medical ... dedicated to providing benchmarking and best practices across ... is a service composed of three stages: 1) ...
(Date:10/17/2014)... 17, 2014  Hanger, Inc. (NYSE: HGR ... results of operations for the quarter ended September 30, ... closes.  A conference call to discuss these results is ... November 7, 2014. Those wishing to participate should call ... 14, 2014 by dialing 1-855-859-2056 and referencing Conference ID ...
(Date:10/17/2014)... Conn. , Oct. 17, 2014 UBM Medica ... a leading online community and information resource for neurologists ... disease and Alzheimer disease , with discussions of ... to 1 million Americans have Parkinson disease , more ... dystrophy, or Lou Gehrig disease. Diagnosis can be ...
Breaking Medicine Technology:Early Key Findings from the Medical Affairs Consortium Research 2Neurology Times Features Coverage of Parkinson and Alzheimer Disease 2Neurology Times Features Coverage of Parkinson and Alzheimer Disease 3
Cached News: