HOME >> MEDICINE >> NEWS
The 'Freakonomics of food'

Do you hate Brussels sprouts because your mother did" Does the size of your plate determine how hungry you feel" Why do you actually overeat at healthy restaurants"

"You can ask your smartest friend why he or she just ate what they ate, and you wont get an answer any deeper than, 'It sounded good,'" says Brian Wansink, Ph.D.), author of "Mindless Eating: Why We Eat More Than We Think," and Professor and Director of the Cornell Food and Brand Lab.

Dubbed the "Freakonomics of food" by the Canadian Broadcasting Commission, Mindless Eating, uses hidden cameras, two-way mirrors, and hundreds of studies to show why we eat what and how much we eat. "The unique thing about his work is that it cleverly answers everyday questions about food and shows translates them into Good News how we can improve it," said Seth Roberts, Ph.D., a psychology professor at the University of California at Berkeley.

Take how much we eat. Wansink claims we typically dont overeat because we are hungry or because the food tastes good. Instead we overeat because of the cues around us family and friends, packages and plates, shapes and smells, distractions and distances, cupboards and containers.

Consider your holiday ice cream bowl. If you spoon 3 ounces of ice cream onto a small bowl, it will look like a lot more than if you had spooned it into a large bowl. Even if you intended to carefully follow your diet, the larger bowl would likely influence you to serve more. This tricks even the pros.

During one holiday party, Wansink and his Lab put this to the test by inviting 63 distinguished nutritional science professors at a leading university to an holiday ice cream social. When they arrived, they were given either medium-size 17-ounce bowls or large-size 34-ounce bowls. "Even though these people think, sleep, lecture and study nutrition," Wansink said, "They still served themselves and ate 31 percent more ice cream (106 more calories) if they had b
'"/>

Contact: Sandra Cuellar
src6@cornell.edu
607-254-6302
Cornell Food & Brand Lab
22-Nov-2006


Page: 1 2

Related medicine news :

1. Study confirms health benefits of whole grains
2. Rhode Island Hospital study confirms RF ablation effective for treating inoperable lung cancer
3. Recent study confirms warning signs of painkiller abuse
4. Better after-school snack choices boost nutrition for low-income kids, UC Davis research confirms
5. Specimen radiography confirms success of MRI-guided breast biopsy
6. Clinical trial confirms novel EGFR antibody targets tumors but not normal tissues
7. Five-year study confirms Gleevecs long-term benefits
8. Radar altimetry confirms global warming is affecting polar glaciers
9. ESA confirms CryoSat recovery mission
10. Stanford researcher says new data confirms they help women avoid hip fractures
11. Kegel exercises reduce urinary incontinence in women, study confirms

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... , ... October 13, 2017 , ... ... serving communities in the greater Dallas, Miami, and Raleigh regions, is organizing an ... to overcome a rare and deadly chromosome abnormality. , After struggling since birth ...
(Date:10/13/2017)... ... October 13, 2017 , ... The American Board of ... its next President and Chief Executive Officer, succeeding Dr. James C. Puffer upon his ... July 1, 2018 until Dr. Puffer’s retirement at the end of 2018. Upon assuming ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Lori R. Somekh, ... member of ElderCounsel, a national organization of elder law and special needs planning attorneys. ... and rules. It also provides a forum to network with elder law attorneys nationwide,” ...
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network for professional ... action towards gender equality at their inaugural Summit in New York City in June. ... a social audience of over 3 million. To watch the Mobilize Women video, ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader ... been awarded a contract by the Center for Medicare and Medicaid Services (CMS). ... the enterprise use of Agile methodologies in a consistent and high value manner ...
Breaking Medicine News(10 mins):
(Date:10/7/2017)... IRVING, Texas , Oct. 6, 2017   ... industry with more than $100 billion in purchasing power, ... industry news and information. The Newsroom is ... chain and industry trends, infographics, expert bios, news releases, ... Besides having access to a wealth of resources at ...
(Date:10/4/2017)... 4, 2017  According to the Centers for Disease Control and Prevention ... . PhysicianOne Urgent Care is helping communities across Massachusetts ... , by offering no-cost* flu shots through the end of the month. ... health insurance regulations. ... to get a flu shot is by the end of October, according ...
(Date:10/2/2017)... , Oct. 2, 2017  Eli Lilly and ... financial results for the third quarter of 2017 on ... conference call on that day with the investment community ... The conference call will begin at 9 ... can access a live webcast of the conference call ...
Breaking Medicine Technology:
Cached News: