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The Lancet goes red to support fight against AIDS

This week The Lancet has teamed up with the organisation (PRODUCT) RED to produce a (RED) issue devoted to HIV/AIDS. (PRODUCT) RED, launched at this year's World Economic Forum, hopes to convince companies to develop a (RED) item and donate a percentage of the profits from its sale to the Global Fund to Fight AIDS, Tuberculosis and Malaria. The organisation has already made $10 million in its first 4 months from the sale of (RED) products. The Lancet will contribute $30 000 to (PRODUCT) RED in support of this important project.


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Contact: Joe Santangelo
j.santangelo@elsevier.com
212-633-3810
Lancet
3-Aug-2006


Page: 1

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