HOME >> MEDICINE >> NEWS
Threats to hope -- Desperation affects reasoning about product information

When our hopes are threatened, we often turn to the marketplace for help. Cant fit into the gorgeous outfit you bought for your high school reunion" Trying to get pregnant" Want a bigger house but afraid you cant afford it" A new study by researchers from University of Southern California argues that in situations like these, consumers are susceptible to motivated reasoning. We believe what we want to believe about products that promise to help even if the arguments dont come from credible sources.

Hope is threatened when people lose confidence that what they yearn for is possible, and this loss may result in a range of seemingly irrational behavior. Specifically, consumers interested in products that purport to enable goal-attainment will:

- Search for information from product-favorable information sources (including advertisements) - Regard favorable information as more credible - Be less discriminating about low-credibility message arguments - Be more likely to judge the product as effective

In the August issue of the Journal of Consumer Research, USC researchers Deborah J. MacInnis (Professor of Business Administration and Vice Dean of Research), David W. Stewart (Professor of Marketing and Chair, Dept. of Marketing), and their late colleague Gustavo De Mello outline three studies that demonstrate these phenomena.

For example, the first experiment asked ninety-nine undergraduates in the midst of mid-term exams to participate in a purportedly unrelated study conducted by the Office of Student Affairs, asking students to report on a variety of things, including how confident they felt about getting good grades.

The students were then asked to participate in an unrelated study that asked them to evaluate a new product a memory booster. They were given background information from a manufacturers brochure (a favorable source) or from a newspaper article (an objective source), which they could access by cl
'"/>

Contact: Suzanne Wu
swu@press.uchicago.edu
773-834-0386
University of Chicago Press Journals
12-Jul-2007


Page: 1 2

Related medicine news :

1. Foodborne Threats to Health
2. New survey uncovers how insomnia affects job performance and safety
3. Sleep restriction affects childrens speech
4. Born to lose: How birth weight affects adult health and success
5. Conception date affects babys future academic achievement
6. Sleep quantity affects morning testosterone levels in older men
7. Position of car indicator lights affects safety -- designers should take note
8. American Journal of Lifestyle Medicine from SAGE explores how lifestyle affects heart disease
9. Chemotherapy temporarily affects the structures of the human brain
10. Study finds race affects African American survival of breast cancer
11. What affects the survival of patients with tuberculosis?

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/31/2020)... ... August 31, 2020 , ... Bonde Innovations, ... patients with advanced heart failure, today announced that the company has been awarded ... $555,358 from the National Heart, Lung, and Blood Institute of the National Institutes ...
(Date:8/28/2020)... JACKSONVILLE, Fla. (PRWEB) , ... August 28, 2020 ... ... that Forcura’s Founder & CEO Craig Mandeville was named an Entrepreneur Of The ... The Year program honors entrepreneurial business leaders whose ambitions deliver innovation, growth and ...
(Date:8/28/2020)... ... August 28, 2020 , ... ... to a customized Lighthouse Health & Wellness mobile app and web-portal. NCPCV received ... Motorola Solutions Foundation awards grants each year to organizations, such as Destination Imagination, ...
(Date:8/28/2020)... (PRWEB) , ... August 28, 2020 , ... Integrated ... Miami is the first Florida school to deploy its breakthrough Mobile Biodefense Indoor Air ... airborne COVID-19. True North Classical Academy plans to fully reopen equipped with the filtration ...
(Date:8/28/2020)... ... August 28, 2020 , ... A July 27 article ... are at an increased risk of developing severe COVID-19 symptoms. The article does ... because the same organ systems that the coronavirus attacks are already suffering from ...
Breaking Medicine News(10 mins):
(Date:8/26/2020)... Ill. (PRWEB) , ... August 26, 2020 , ... ... infographic: How Chiropractic Care Helps Sports Injuries. The infographic breaks down ways that ... a quicker, healthier recovery. , According to ScripHessco “Athletes have an unusual amount ...
(Date:8/26/2020)... ... August 26, 2020 , ... ... into definitive agreement to acquire ProCE, a nationally recognized provider of continuing ... , CEA represents a growing alliance of CME/CE and service organizations ...
(Date:8/26/2020)... (PRWEB) , ... August 26, 2020 , ... ... largest non-profit organization devoted to funding innovative lymphoma research and serving the lymphoma ... 25th Anniversary with a special virtual LRF Gala and Charity Auction on ...
Breaking Medicine Technology:
Cached News: