HOME >> MEDICINE >> NEWS
Watch not, want not? Packard/Stanford study links kids' TV time and consumerism

ying video games. The kids were then asked if, in the previous week, they had asked an adult to buy them any food or drinks they had seen on the screen. A separate question asked about toys.

On average, the children reported spending more than 22 hours of screen time each week - about 10 of which was spent watching television. The remainder of the time was mostly spent playing video games online or on home video game machines, both of which incorporate increasing amounts of advertising targeted to children.

The children fessed up to about one request each week for toys and two requests every three weeks for food or drinks. These numbers are similar to those reported in other studies.

More than 300 of these children from six of the schools also answered the same questions seven, 12 and 20 months after the initial assessment. The researchers found that those who watched more entertainment than their peers at the beginning of the study wanted more stuff nearly two years later - to the tune of one extra toy request every three to four months and one extra food or beverage request every three to six months for every additional hour of screen time daily. Although this may not seem like a large increase, it's statistically significant for snacks, and maddening to their verbal targets - Mom and Dad.

"Our result demonstrates that television and other screen media are true 'risk factors' for future requests for food and drinks," the researchers conclude, "regardless of a child's gender, ethnicity, economic standing or language." Chamberlain and other researchers are particularly concerned about the fact that kid-targeted advertising frequently promotes high-calorie, nutritionally poor choices. Legislators interested in obesity prevention in children would do well to turn their attention to the forces that drive kids to make unhealthy decisions, they said.

"Kids are an easy target for adv
'"/>

Contact: Krista Conger
kristac@stanford.edu
650-725-5371
Stanford University Medical Center
3-Apr-2006


Page: 1 2 3

Related medicine news :

1. Trans fat ban: Watch saturated fats and calories too
2. Watching wrestling associated with date fighting and other violence
3. Watching the brain switch off self
4. Watching more TV increases seniors negative views of aging
5. Watch and wait - a shift in approach to kids ear infections
6. Watching metals melt, nanometer-scale views inside cells
7. Childhood obesity indicates greater risk of school absenteeism, Penn study reveals
8. Penn study finds pro-death proteins required to regulate healthy immune function
9. New study shows promise in reducing surgical risks associated with surgical bleeding
10. New study counts the economic cost of persistent pain in Australia
11. UCLA researchers awarded $9M contract for study identifiying antibiotic treatment for MRSA

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/26/2016)... ... May 26, 2016 , ... Connor Sports, through ... a partner for the Tamika Catchings Legacy Tour that will commemorate the ... in hardwood basketball surfaces in all forms and levels of the game, Connor Sports ...
(Date:5/26/2016)... Pittsburgh, PA (PRWEB) , ... May 26, 2016 ... ... transplantation, and one that has a significant negative impact on long-term patient survival, ... to date. The results, published online this week in the Journal of Thoracic ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... development solutions for drugs, biologics, consumer health and global clinical supply services, today ... Korea to support the company’s continued investment and strategic growth plans in the ...
(Date:5/26/2016)... ... 2016 , ... In an effort to provide hair restoration information to the widest possible audience, ... who do not use the app. Dr. Mohebi, the founder of Parsa Mohebi Hair Restoration, ... . , Dr. Mohebi says, “The positive response to the Snapchat videos we started ...
(Date:5/26/2016)... , ... May 26, 2016 , ... ... of comprehensive treatment for eating disorders, is opening a brand new child and ... individuals ages 8-17 and their families with even more specialized eating disorder treatment ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... According to a new market ... 4D), by Therapeutic Area (Oncology, Cosmeceutical/Plastic Surgery), by Application ... Manufacturers, Hospitals/ Clinics) - Forecast to 2021", published by ... for the forecast period of 2016 to 2021. This ... 2021 from USD 117.3 Million in 2016, at a ...
(Date:5/25/2016)...  According to Kalorama Information, the world market ... Though these are challenging times in the market, ... for companies that remain optimistic and seek innovation.  ... prospects medical device companies spend a higher percentage ... than do companies in other industries.  Also, in ...
(Date:5/25/2016)... May 25, 2016 Digital Health Dialog, ... it by the US Patent and Trademark Office ... includes proprietary processes for electronic opt-­in and processing ... wellness programs, HIPAA compliance and otherwise. ... "Our technology allows for individuals ...
Breaking Medicine Technology:
Cached News: