HOME >> MEDICINE >> NEWS
Watch not, want not? Packard/Stanford study links kids' TV time and consumerism

ying video games. The kids were then asked if, in the previous week, they had asked an adult to buy them any food or drinks they had seen on the screen. A separate question asked about toys.

On average, the children reported spending more than 22 hours of screen time each week - about 10 of which was spent watching television. The remainder of the time was mostly spent playing video games online or on home video game machines, both of which incorporate increasing amounts of advertising targeted to children.

The children fessed up to about one request each week for toys and two requests every three weeks for food or drinks. These numbers are similar to those reported in other studies.

More than 300 of these children from six of the schools also answered the same questions seven, 12 and 20 months after the initial assessment. The researchers found that those who watched more entertainment than their peers at the beginning of the study wanted more stuff nearly two years later - to the tune of one extra toy request every three to four months and one extra food or beverage request every three to six months for every additional hour of screen time daily. Although this may not seem like a large increase, it's statistically significant for snacks, and maddening to their verbal targets - Mom and Dad.

"Our result demonstrates that television and other screen media are true 'risk factors' for future requests for food and drinks," the researchers conclude, "regardless of a child's gender, ethnicity, economic standing or language." Chamberlain and other researchers are particularly concerned about the fact that kid-targeted advertising frequently promotes high-calorie, nutritionally poor choices. Legislators interested in obesity prevention in children would do well to turn their attention to the forces that drive kids to make unhealthy decisions, they said.

"Kids are an easy target for adv
'"/>

Contact: Krista Conger
kristac@stanford.edu
650-725-5371
Stanford University Medical Center
3-Apr-2006


Page: 1 2 3

Related medicine news :

1. Trans fat ban: Watch saturated fats and calories too
2. Watching wrestling associated with date fighting and other violence
3. Watching the brain switch off self
4. Watching more TV increases seniors negative views of aging
5. Watch and wait - a shift in approach to kids ear infections
6. Watching metals melt, nanometer-scale views inside cells
7. Childhood obesity indicates greater risk of school absenteeism, Penn study reveals
8. Penn study finds pro-death proteins required to regulate healthy immune function
9. New study shows promise in reducing surgical risks associated with surgical bleeding
10. New study counts the economic cost of persistent pain in Australia
11. UCLA researchers awarded $9M contract for study identifiying antibiotic treatment for MRSA

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... Austin residents ... the American College of Mohs Surgery and to Dr. Russell Peckham for medical and ... highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed ...
(Date:6/25/2016)... ... ... First Choice Emergency Room , the largest network of independent freestanding emergency ... its new Mesquite-Samuell Farm facility. , “We are pleased to announce Dr. Ogunleye ... M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , Dr. Ogunleye ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of ... recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at Work ... Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses ...
(Date:6/24/2016)... ... , ... Those who have experienced traumatic events may suffer from a complex ... as drug or alcohol abuse, as a coping mechanism. To avoid this pain and ... a traumatic event. , Trauma sufferers tend to feel a range of emotions, from ...
(Date:6/24/2016)... ... June 24, 2016 , ... The ... in Dallas that it will receive two significant new grants to support its ... PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists for ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... HILL, N.C. , June 24, 2016 /PRNewswire/ ... healthcare decisions and regulators/payers have placed more emphasis ... new environment, patient support programs in the pharmaceutical ... for patients, medications. Consequently, pharmaceutical companies are focusing ... ensure they are providing products and services that ...
(Date:6/24/2016)... 24, 2016 Research and ... "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" report ... In-Mold Electronics, Smart Skin, Structural Health Monitoring, ... Structural electronics involves electronic and/or electrical components ... replacing dumb structures such as vehicle bodies or ...
(Date:6/24/2016)... PUNE, India , June 24, 2016 ... "Pen Needles Market by Type (Standard Pen Needles, Safety ... 12mm), Therapy (Insulin, GLP-1, Growth Hormone), Mode of Purchase ... published by MarketsandMarkets, This report studies the market for ... is expected to reach USD 2.81 Billion by 2021 ...
Breaking Medicine Technology:
Cached News: