What's the fat content? Whether or not you notice depends on how you think

A new paper by Shailendra Pratap Jain (Indiana University), Kalpesh Kaushik Desai (SUNY Binghamton), and Huifang Mao (University of Central Florida) examines how consumers in individualistic- and collectivistic-oriented societies compare products. For example, do consumers in western societies generally thought of as more individualistic categorize low-fat cookies or sports cars differently than consumers in eastern societies, considered more collectivistic"

In a study forthcoming in the June issue of the Journal of Consumer Research, the authors tested categorization tendencies through a series of experiments. In the first, participants were analyzed for collectivistic or individualistic tendencies before rating similarities among products. In the second and third, participants were manipulated to tend toward collective thinking or individualistic thinking, and the fourth compared undergraduate students originally from North America and East Asia.

The researchers found that individualists are less affected than collectivists by the context within which products are placed. For example, when a low-fat cookie was grouped with cereal bars and rice cakes in the health food section, collectivists paid more attention to fat content than when the low-fat cookie was shelved taxonomically among all types of cookies. In contrast, individualists perceived the fat content uniformly across contexts.

Collectivists consider context information in their product categorization more than individualists, the authors write. Individualists ignore the context and focus only on product features.

The authors conclude: Our findings fill important gaps in both self-construal and categorization research. An implication of the greater category of membership inclusiveness by individualists is that their stereotypes may be more malleable and less resistant to counter-stereotypical information.


Contact: Suzanne Wu
University of Chicago Press Journals

Page: 1

Related medicine news :

1. Commodity promotion programs -- Whats the beef?
2. Whats needed for terminally ill patients to die at home?
3. Whats the link between astronauts and osteoporosis?
4. Benefit of chemotherapy in breast cancer depends on estrogen-receptor status
5. Removing gaps depends on overall health
6. Preventive treatments in elderly people needs rethinking
7. Why losing money may be more painful than you think
8. Antidepressants improve post-stroke thinking outside the box
9. Egg on your face may be more dangerous than you think
10. Sex and the heart: Its not what you think
11. New study shows people sleep even less than they think

Post Your Comments:

(Date:2/13/2019)... ... 2019 , ... Intalere will hold its annual Emerging Technology ... at the Gaylord Rockies Resort & Convention Center, Denver, Colo. The event introduces ... quality of patient care, reduced costs and enhanced revenue opportunities in healthcare. ...
(Date:2/13/2019)... ... February 13, 2019 , ... That wintry landscape outside the window appears, oh, ... and driveways. Then, the snow can quickly become a pain in the “back, shoulder, ... remove it,” says noted orthopaedic surgeon Kevin D. Plancher, MD, MPH , who ...
(Date:2/13/2019)... , ... February 13, 2019 , ... Infertility is an issue for 1 in 6 ... A startling 2017 study outlining the sharp decline in male sperm count over the last ... , garnering worldwide attention and causing panic that we are in the midst of a ...
(Date:2/13/2019)... Ill. (PRWEB) , ... February 13, 2019 , ... ... announce and welcome Dr. Muizz Merchant, an exceptionally talented and knowledgeable dentist ... and knowledge of modern dental techniques, such as CEREC same-day dentistry, root canals and ...
(Date:2/13/2019)... (PRWEB) , ... February 13, 2019 , ... ... United States who were celebrated February 8 at the NEA Foundation’s 2019 Salute ... of the gala. , The inspirational evening featured 46 instructors who were chosen ...
Breaking Medicine News(10 mins):
(Date:2/16/2019)... ... February 15, 2019 , ... ... Recognition Program (MNSHARP) award for safety excellence. Commissioner Kristin Batson, Department of Labor ... award. , Safety is more than just a set of rules for AP; ...
(Date:2/14/2019)... ... February 14, 2019 , ... ... Clark College Emeritus Professor of Education Gregory A. Smith speaks with Christopher Saldaña, ... of Brand Ambassador programs, a new phenomenon in the marketing of educational resources ...
(Date:2/14/2019)... ASHEVILLE, N.C. (PRWEB) , ... February 14, 2019 ... ... the 43 physicians of Asheville Radiology Associates (ARA), in Asheville, North Carolina. ... Radiology to the many collaborative opportunities available through Strategic Radiology,” said Arl Van ...
Breaking Medicine Technology:
Cached News: