What's the fat content? Whether or not you notice depends on how you think

A new paper by Shailendra Pratap Jain (Indiana University), Kalpesh Kaushik Desai (SUNY Binghamton), and Huifang Mao (University of Central Florida) examines how consumers in individualistic- and collectivistic-oriented societies compare products. For example, do consumers in western societies generally thought of as more individualistic categorize low-fat cookies or sports cars differently than consumers in eastern societies, considered more collectivistic"

In a study forthcoming in the June issue of the Journal of Consumer Research, the authors tested categorization tendencies through a series of experiments. In the first, participants were analyzed for collectivistic or individualistic tendencies before rating similarities among products. In the second and third, participants were manipulated to tend toward collective thinking or individualistic thinking, and the fourth compared undergraduate students originally from North America and East Asia.

The researchers found that individualists are less affected than collectivists by the context within which products are placed. For example, when a low-fat cookie was grouped with cereal bars and rice cakes in the health food section, collectivists paid more attention to fat content than when the low-fat cookie was shelved taxonomically among all types of cookies. In contrast, individualists perceived the fat content uniformly across contexts.

Collectivists consider context information in their product categorization more than individualists, the authors write. Individualists ignore the context and focus only on product features.

The authors conclude: Our findings fill important gaps in both self-construal and categorization research. An implication of the greater category of membership inclusiveness by individualists is that their stereotypes may be more malleable and less resistant to counter-stereotypical information.


Contact: Suzanne Wu
University of Chicago Press Journals

Page: 1

Related medicine news :

1. Commodity promotion programs -- Whats the beef?
2. Whats needed for terminally ill patients to die at home?
3. Whats the link between astronauts and osteoporosis?
4. Benefit of chemotherapy in breast cancer depends on estrogen-receptor status
5. Removing gaps depends on overall health
6. Preventive treatments in elderly people needs rethinking
7. Why losing money may be more painful than you think
8. Antidepressants improve post-stroke thinking outside the box
9. Egg on your face may be more dangerous than you think
10. Sex and the heart: Its not what you think
11. New study shows people sleep even less than they think

Post Your Comments:

(Date:8/21/2019)... SAN ANTONIO (PRWEB) , ... August 21, 2019 , ... ... in skin care products. This water-based ingredient is currently used in skincare products such ... with PPT. The award-winning product addresses the growing need to protect the skin from ...
(Date:8/21/2019)... ... August 21, 2019 , ... Future residents got their ... Phase II expansion of Providence Point in Pittsburgh’s Scott Township neighborhood involved additions, ... the 70-unit apartment tower, Hamilton Tower. , The expansion began two ...
(Date:8/19/2019)... MEADOWS, Ill. (PRWEB) , ... August 19, 2019 ... ... performed more than 12.5 million medically necessary and cosmetic procedures in 2018 – ... Now in its seventh year, the 2018 ASDS Survey on Dermatologic Procedures ...
(Date:8/19/2019)... , ... August 19, 2019 , ... A July 26 ... dog owners should be brushing their pets’ teeth twice a day. The acknowledges that, ... the time and suggests that close monitoring and brushing at least twice a week ...
(Date:8/17/2019)... ... August 17, 2019 , ... Approximately 50 area ... services today under a program sponsored by United Concordia Dental and Mission Arlington/Metroplex. ... work alongside them to make these services available to area youths who are ...
Breaking Medicine News(10 mins):
(Date:8/21/2019)... ... August 21, 2019 , ... Dr. Leonard Bley at ... newest laser ReLEx® SMILE (Small Incision Lenticule Extraction) located in their state-of-the-art Manhattan surgery ... SMILE in the Tri-State area. SMILE is a one-step, one laser procedure that is ...
(Date:8/21/2019)... ... 21, 2019 , ... Impact Advisors , a leading provider of clinical, ... has been named to Inc. magazine’s Inc. 5000 list. The Inc. 5000 list is ... percentage revenue growth. This year the firm was also named a 5-Time Inc. 5000 ...
(Date:8/19/2019)... (PRWEB) , ... August 18, 2019 , ... Laurence Fishburne ... all ages across the globe. His work spans genres and generations. On television, he ... a series that covers topics important to today's world and gives viewers information in ...
Breaking Medicine Technology:
Cached News: