HOME >> MEDICINE >> NEWS
Young children's taste preferences may be influenced by fast-food branding

Preschool children preferred the taste of foods and drinks in McDonalds packaging to the same foods and drinks in unbranded packaging, according to a report in the August issue of Archives of Pediatrics & Adolescent Medicine, one of the JAMA/Archives journals.

Food marketing to children is widespread. The food and beverage industries spend more than $10 billion per year to market to children in the United States, according to background information in the article. By age 2, children may already have beliefs about certain brands and 2- to -6-year-olds can recognize brands and associate them with products.

In a study by Thomas N. Robinson, M.D., M.P.H., Stanford University School of Medicine, California, and colleagues, preschoolers age 3 to 5 tasted five pairs of identical foods and beverages in basic McDonalds packaging and in matched but unbranded packaging. The foods and beverages were: one-quarter of a McDonalds hamburger, a Chicken McNugget, McDonalds french fries, about three ounces of 1 percent fat milk (or apple juice for one child who was not allowed to drink milk) and two baby carrots. Parents completed a questionnaire including their childs race/ethnicity, age, exposure to McDonalds food and toys and television viewing habits.

A total of 63 children completed the study and performed a total of 304 individual tasting comparisons. On average, children preferred the tastes of foods and drinks in the McDonalds packaging over the same foods in unmarked packaging (48.3 percent vs. 36.7 percent for hamburgers, 59 percent vs. 18 percent for chicken nuggets, 76.7 percent vs. 13.3 percent for french fries, 61.3 percent vs. 21 percent for milk or apple juice and 54.1 percent vs. 23 percent for carrots). A secondary analysis found that children preferred the tastes of foods and drinks that were thought to be from McDonalds for four out of five comparisons. Preschoolers with more television sets in their homes and children who ate M
'"/>

Contact: Krista Conger
650-725-5371
JAMA and Archives Journals
6-Aug-2007


Page: 1 2

Related medicine news :

1. W.M. Keck Foundation announces 2007 class of Distinguished Young Scholars in medical research
2. Shoulder tapping -- Young males are most willing to purchase alcohol for underage youth
3. Young Australian scientist honored at international meeting
4. Ren receives IADR Young Investigator Award
5. Young women unfamiliar with safety, effectiveness of IUD
6. Young infants should not be left unattended to sleep in car safety seats
7. Younger African American women at significantly higher risk for breast cancer
8. Young brainy students create world first
9. Young teens see pregnancy as a way to enhance relationships
10. W.M. Keck Foundation announces 2006 class of Distinguished Young Scholars in Medical Research
11. Koo receives IADR Young Investigator Award

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/31/2020)... ... ... your dear friend has cancer? , It’s hard to hear your doctor say the words ... the shock wears off, the questions and fears can be overwhelming. , How should I ... Words are failing me. I’m scared. I want to DO something. , We’ve talked to ...
(Date:8/31/2020)... ... August 31, 2020 , ... Colorado State University ... career-relevant, and affordable online education – is proud to announce its new master’s ... first of its kind in the nation, the 60-credit hour program is designed ...
(Date:8/31/2020)... CHICAGO (PRWEB) , ... August 31, 2020 , ... In ... Chicago West Loop is donating 10 percent of each hotel room booked with ... House Charities® of Chicagoland & Northwest Indiana (RMHC-CNI) , effective immediately. Donations will ...
(Date:8/28/2020)... ... August 28, 2020 , ... Ernst & ... was named an Entrepreneur Of The Year® 2020 Florida Award finalist. Now in ... whose ambitions deliver innovation, growth and prosperity as they build and sustain successful ...
(Date:8/28/2020)... (PRWEB) , ... August 28, 2020 , ... Integrated ... Miami is the first Florida school to deploy its breakthrough Mobile Biodefense Indoor Air ... airborne COVID-19. True North Classical Academy plans to fully reopen equipped with the filtration ...
Breaking Medicine News(10 mins):
(Date:9/2/2020)... WILMINGTON, Mass. (PRWEB) , ... September 02, 2020 ... ... in handheld 1064nm Raman technology, will moderate a roundtable discussion among industry professionals ... The roundtable will be hosted by American Pharmaceutical Review and will ...
(Date:9/2/2020)... ... September 02, 2020 , ... U.S. Dermatology Partners is ... Dr. Lee will work at Bethesda Dermatopathology Lab. , Jonathan Lee, MD ... University of California, Berkley. He went on to receive his M.D. with Honors from ...
(Date:9/1/2020)... ROCHESTER, N.Y. (PRWEB) , ... September 01, 2020 ... ... board-certified dermatologist, and Director of Cosmetics and Laser Surgery at the University of ... and Dermatologic Surgery fellowship at SkinCare Physicians in Boston, with clinical faculty from ...
Breaking Medicine Technology:
Cached News: