HOME >> MEDICINE >> NEWS
Young children's taste preferences may be influenced by fast-food branding

Preschool children preferred the taste of foods and drinks in McDonalds packaging to the same foods and drinks in unbranded packaging, according to a report in the August issue of Archives of Pediatrics & Adolescent Medicine, one of the JAMA/Archives journals.

Food marketing to children is widespread. The food and beverage industries spend more than $10 billion per year to market to children in the United States, according to background information in the article. By age 2, children may already have beliefs about certain brands and 2- to -6-year-olds can recognize brands and associate them with products.

In a study by Thomas N. Robinson, M.D., M.P.H., Stanford University School of Medicine, California, and colleagues, preschoolers age 3 to 5 tasted five pairs of identical foods and beverages in basic McDonalds packaging and in matched but unbranded packaging. The foods and beverages were: one-quarter of a McDonalds hamburger, a Chicken McNugget, McDonalds french fries, about three ounces of 1 percent fat milk (or apple juice for one child who was not allowed to drink milk) and two baby carrots. Parents completed a questionnaire including their childs race/ethnicity, age, exposure to McDonalds food and toys and television viewing habits.

A total of 63 children completed the study and performed a total of 304 individual tasting comparisons. On average, children preferred the tastes of foods and drinks in the McDonalds packaging over the same foods in unmarked packaging (48.3 percent vs. 36.7 percent for hamburgers, 59 percent vs. 18 percent for chicken nuggets, 76.7 percent vs. 13.3 percent for french fries, 61.3 percent vs. 21 percent for milk or apple juice and 54.1 percent vs. 23 percent for carrots). A secondary analysis found that children preferred the tastes of foods and drinks that were thought to be from McDonalds for four out of five comparisons. Preschoolers with more television sets in their homes and children who ate M
'"/>

Contact: Krista Conger
650-725-5371
JAMA and Archives Journals
6-Aug-2007


Page: 1 2

Related medicine news :

1. W.M. Keck Foundation announces 2007 class of Distinguished Young Scholars in medical research
2. Shoulder tapping -- Young males are most willing to purchase alcohol for underage youth
3. Young Australian scientist honored at international meeting
4. Ren receives IADR Young Investigator Award
5. Young women unfamiliar with safety, effectiveness of IUD
6. Young infants should not be left unattended to sleep in car safety seats
7. Younger African American women at significantly higher risk for breast cancer
8. Young brainy students create world first
9. Young teens see pregnancy as a way to enhance relationships
10. W.M. Keck Foundation announces 2006 class of Distinguished Young Scholars in Medical Research
11. Koo receives IADR Young Investigator Award

Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/14/2019)... ... January 14, 2019 , ... Dr. Kaveh Kanani D.D.S . is the head ... Hills. This well established general dentist has recently unveiled an inventive method of ... teeth. When a tooth is missing for an extended period of time, the jawbone that ...
(Date:1/13/2019)... (PRWEB) , ... January 12, 2019 , ... ... Professionals Committee (YPC) in conjunction with Temple University hosted a continuing education (CEU) ... and Mentees. The event aimed to create a series of talks to ...
(Date:1/11/2019)... ... January 11, 2019 , ... In Partnership with the Smiles ... low-income, underinsured individuals at its Burleson, TX office on February 9. , ... cleanings and extractions . For more information, please visit the ...
(Date:1/11/2019)... ... , ... Women’s Excellence Obstetrics and Gynecology announces an exciting ... of Women’s Excellence, will co-host WJR’s "Health Women Show" with WJR’s Marie Osborne ... , "We are excited to partner with a longstanding, reputable organization like WJR ...
(Date:1/10/2019)... ... January 10, 2019 , ... On Tuesday, January 8, Dr. Samuel Joseph, Jr. , assisted ... to use Osseus Fusion Systems revolutionary 3D Printed Aries Titanium Spinal Implant ... see your ideas brought to life so quickly,” commented Dr. Joseph, founder of Joseph Spine. ...
Breaking Medicine News(10 mins):
(Date:1/11/2019)... ... January 11, 2019 , ... Proven entrepreneur Tony Hartl announced today a ... by 2024. Hartl, who previously built the Planet Tan brand into a ... Waco , Texas. , “It’s why I came out of retirement after 10 years,” ...
(Date:1/11/2019)... ... 11, 2019 , ... Isagenix International , known for ... gut health. The global health and wellness company just launched IsaBiome™ Daily Digestive ... support better daily digestion of meals and long-term gut health.† The products were ...
(Date:1/10/2019)... GILBERT, Ariz. (PRWEB) , ... January 10, 2019 ... ... health and wellness company providing nutrition and lifestyle solutions, will crown the U.S. ... latest Judging Period’s 15 finalists include: Andrea Carrara of Palm Beach, Florida; Barbara ...
Breaking Medicine Technology:
Cached News: