Young children's taste preferences may be influenced by fast-foo...( cDonalds food more often were more like...)

Young children's taste preferences may be influenced by fast-food branding

cDonalds food more often were more likely to prefer foods and drinks they thought were from McDonalds.

These results add evidence to support recommendations to regulate or ban advertising or marketing of high-calorie, low-nutrient foods and beverages, or all marketing, that is directed to young children, the authors write. Our findings also suggest a need for research on marketing in general, and branding in particular, as strategies to promote more healthful taste preferences and food and beverage choices in young children.

Future research might examine the effects of less recognizable brands or contrast different brands and packaging with variable levels of recognition and natural exposure, they conclude.
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Contact: Krista Conger
650-725-5371
JAMA and Archives Journals
6-Aug-2007

Page: 1 2
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Young children's taste preferences may be influenced by fast-foo...( cDonalds food more often were more like...),Health