Tag: "advertising" at medical news
Advertising by academic medical centers may risk eroding public trust, says study
...rs conclude. "We found it interesting that similar advertising
practices by pharmaceutical companies have been cr...While the authors stress that they are not against advertising
by academic medical centers and acknowledge public advertising
may help to address financial challen...
Explosion of child obesity predicted to shorten us life expectancy
...ave become a prominent part of the landscape. Food advertising
directed at children has exploded, and portion sizes have ballooned (see attached fact sheet). Schools have become purveyors of fast food and soft drinks through contracts with the food and beverage industry that help fund school programs -- even as ...
Malt liquor beers, and the people who drink them, are different
...ap artists have been popular images in malt liquor advertising
and 'gangsta' rap performers portray malt liquor a...uor sales is of particular concern because alcohol advertising
has been shown to influence brand choice, and brand choices during youth can influence beverage choi...
Vioxx went mostly to patients who didn't need it, Stanford researcher says
...instance, Vioxx topped all direct-to-consumer drug advertising
with expenditures of $161 million. The researchers also found that during the time period they studied, COX-2s eroded NSAID market share while increasing the total market demand for painkillers. A second critical factor is the tendency among patients...
Society of Hospital Medicine selects John Wiley & Sons, Inc. to publish The Hospitalist Newsletter
...eutical Media Inc. (PMI) will provide full-service advertising
sales support for The Hospitalist, also effective in January. "At this important time in our Society's evolution, when membership is growing rapidly and hospital medicine is continuing as the fastest growing medical specialty in the country, it is ...
Special JAMA commentary on lessons learned from troubles with COX-2 inhibitors
...sued a call for less aggressive direct-to-consumer advertising
and better safety assurances of medications in a special article posted online today by JAMA because of its relevance to the recent withdrawals and warning labels on the pain-relieving drugs known as COX-2 inhibitors. The article will be published ...
Research gets to heart of advertising gender bias
...nd thrombolytic therapies. "The gender bias in advertising
is a cause for concern, since there is evidence from other research that physicians use pharmaceutical advertisements as an important source of medical information." The study also determined that the age and race of patients in ads differed accor...
Using celebrities to market drugs and diseases: whats the problem?
... straight advertisement: "The great advantage over advertising
is that the airtime is practically free, and there is no fair balance to worry about." This lack of balance can be damaging to the public's health, argues Moynihan. There is no "formal requirement for stars or media outlets to spell out drug side ...
Hopkins Institute for Global Tobacco Control receives elite recognition from PAHO/WHO
...ams," he said. Global debates over public smoking, advertising
bans and tobacco taxes are clouded by industry influence, politics and cultural beliefs. Yet the science on the health effects of tobacco has never been clearer. By 2030, health experts estimate that deaths from tobacco will surpass any other cause. ...
UGA professor receives $3 million grant from National Cancer Institute for breast cancer research
...ringston, associate professor in the department of advertising
and public relations of the Grady College at Journalism and Mass Communication, underwent successful surgery for prostate cancer after a routine screening caught the disease early. Diagnosed at only 42, Springston calls himself "the classic poster ch...
Super-sizing Asian Americans
...lessness over the influence of television and food advertising
and the school environment on their children, according Margorie Kagawa-Singer, associate professor of public health in the UCLA School of Public Health and Asian American Studies Department. "The marketplace and schools are the main purveyors ...
UCLA medical student develops, markets communication board for intubated patients
...the board only by calling an 877 number. Internet advertising
has been the main focus thus far. On April 18 the company added a shopping cart to the Web site. An order came in that day. Now, the company has begun to approach distributors with established relationships with hospitals. They're specifically tar...
Friedman School of Tufts: Policy Points
...sals to tax foods high in sugar or fat, or control advertising
to children, will work alone to combat obesity. "Could more progress be made by framing the issues as the conflicting objectives of long-established agricultural, industrial and economic policies versus needed new health policies requiring resolution...
Tobacco sponsorship of Formula One must stop, say health experts
...icularly in Asia. 'Several countries have granted advertising
exemptions to Formula One. Others have effectively offered compensation for lost advertising
opportunities in order to prevent the loss of coveted national races. These unfortunate practices re...
Remembrance of smells past
...across sensory parts of the brain, suggesting that advertising
aimed at triggering memories of golden beaches and soft sand could well enhance your desire to book a seaside holiday. By reversing the premise used in Marcel Proust's Remembrance of Things Past, UCL researchers established that the memory of an even...
Ads with 'supersized' actors leave men depressed, unhappy with their muscles, UCF study shows
...uscular, young and bare-chested men in commercials advertising
products such as deodorant and cologne. Another group saw ads for financial, telephone and automobile companies that mainly featured men ages 30 and older wearing business or casual clothes at home or in a business setting. Students who saw ads with ...
Physicians have mixed opinions about consumer-targeted pharmaceutical ads
...l Hospital (MGH) indicated that direct-to-consumer advertising
(DTCA) of pharmaceuticals can contribute to better... five such visits. "Fears that direct-to-consumer advertising
of pharmaceuticals would lead to overuse of expensive drugs has led to calls for stricter limits on ...
Article examines reasons contributing to epidemic of lung cancer in U.S. women
...n these countries, often accelerated by aggressive advertising
campaigns targeted directly to women. The extraordinary increase in lung cancer rates seen among U.S. women in the 20th century will be repeated among women in developing countries during this century unless effective tobacco control measures are im...
Novelty-seeking teens may be more easily influenced by tobacco advertisements
...scale to measure the teens' receptivity to tobacco advertising
and marketing campaigns. Overall, 33 percent of th...e teens reported high levels of receptivity to the advertising
campaigns and 20 percent reported minimal levels of receptivity. Almost one-half of the highly recep...
Study looks at cost of high blood pressure therapy
... marketing to physicians, and television and print advertising
aimed directly at patients, might influence physicians to prescribe the newer drugs. Another factor is the effect of clinical trial data published in medical journals. "Most of these studies are conducted with newer, brand-name drugs rather than o...
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