MRI shows brains respond better to name brands
...Born believes that this research will be used as a benchmark to improve the understanding of the processing of brand-related information. The vision of this research is to better understand the needs of people and to create markets which are more oriented towards satisfaction of those needs, she said. Resear...5-year study shows Gleevec's potency against chronic myeloid leukemia
...id that Gleevec's long-term efficacy also offers a benchmark for comparative testing of two other similar kinase inhibitors, dasatinib and nilotinib, now underway. "If dasatinib or nilotinib can beat Gleevec in the response they elicit, they will offer patients even greater protection from relapse and possibly...'Mindless autopilot' drives people to underestimate food decisions
...e slowest eater at the table: Use that person as a benchmark as to how slow you should eat. Always be the last one to start eating, and set your fork down after every bite. Embrace your comfort food: Don't eat around the food you really want. Just eat it in a small portion. To eat less without having to ...Congressional proposals would cover all uninsured, reduce US health spending by up to $61B
... lead author of the report. "That provides a stark benchmark against which we can compare the cost of inaction versus the costs and savings of investing in a more rational and equitable system of health care in the United States." The analysis looked at 10 health care plans introduced in the 109th and 110th ...1 out of every 3 arthritis sufferers is affected in ability to work
...es for AAWL, the results of which can be used as a benchmark for future studies and to help monitor progress in reducing the number of people with AAWL. In addition, by identifying characteristics associated with AAWL, the study may be useful in developing timely interventions for those at risk of work disabil...Hospital errors rise 3 percent -- HealthGrades patient-safety study
...top five percent of all hospitals -- to serve as a benchmark against which other hospitals can be evaluated, naming them Distinguished Hospitals for Patient Safety. On average, these hospitals had a 40 percent lower rate of patient-safety incidents when compared with the poorest-performing hospitals. If all ...UCSF brain tumor vaccine trial shows promising results
...eight patients have exceeded the historical median benchmark of 6.5 months survival from time of recurrence. The investigators will continue to follow the patients for overall survival. Based on these results, a larger, multi-center phase 2 study is planned for late 2007. Derived from each individuals tumor,...SCHIP has been successful overall, should be expanded says new health care opinion leaders survey
... reward managed care plans and providers that meet benchmark levels of performance on developmental screening, ...s to reward managed care plans/providers that meet benchmark levels of performance on developmental screening, preventive care, and follow-up treatment. 69% fav...Decorated professor adds Farfel Award to his long list of honors
...rbulence researchers in the world. He serves as a benchmark against which people should measure themselves in our profession." For a related story on Hussain's aircraft turbulence research that explains how he's working to reduce airport delays by saving time between aircrafts during takeoffs and during l...A first glimpse at healthy brain and behavioral development
... that will follow provides a comprehensive set of benchmark values that clinicians and scientists studying brain development can reference for many years to come," said NIH Director Elias A. Zerhouni, MD. From an initial sample of more than 35,000 target families, the researchers were able to enroll approxi...Advances in screening and markers improve early detection of colorectal cancer
...all colorectal tumor miss rate, establishing a new benchmark for more accurate screening and detection," said Roy Soetikno, M.D., of Stanford University in Stanford, Calif., and senior author of the study. "Our study reaffirms the role of colonoscopy as the gold standard method to screen for colorectal cancer...New Orleans levee report finished by panel including University of Texas at Austin engineer
...rent points of the levee system using the standard benchmark a major hurricane that would hit an average of every 100 years. Despite the importance of engineering improvements, Gilbert cautioned that fortification steps alone arent enough. It isnt just about improving the reliability of the levees and ma...