MRI shows brains respond better to name brands
...A new study gauging the brains response to product branding has found that strong brands elicit strong activit...e brain independent of product categories. Brain branding is a novel, interdisciplinary approach to improve the understanding of how the mind perceives and pr...Old McDonald's has a hold on kids' taste buds, Stanford/Packard study finds
...fact that the foods were exactly the same. "The branding effect is very strong, even by only 3 to 5 years of age," said Robinson. He and his colleagues also asked the children's parents to complete a questionnaire that asked, among other things, how many TVs they had in their house, how often they ate at...Young children's taste preferences may be influenced by fast-food branding
...t a need for research on marketing in general, and branding in particular, as strategies to promote more healthful taste preferences and food and beverage choices in young children. Future research might examine the effects of less recognizable brands or contrast different brands and packaging with variable...