IOF Bone Apptit campaign wins prestigious communications award
...es ever held Bone Apptit events. The campaign used celebrity chefs to communicate the Bone Apptit message and they also assisted by doing hands-on cooking demonstrations and preparing meals at fundraising and media events. Global Gold Sponsors for the IOF World Osteoporosis Day Bone Apptit campaign were Font...Study shows dramatic increase in Caesarean sections
... women's requests and women's role models, such as celebrity elective caesarean delivery," Dr Pennell said. "The degree to which maternal request accounts for the increase in caesarean sections isn't known, but similar studies in the UK have shown that maternal request is now the fifth most common reason for...Study finds three-quarters of women are households' chief cook and food shopper
...aking sure their household was fed. The rise of celebrity chefs like Jamie Oliver has made cooking more acceptable a pastime to the modern man, say researchers from Newcastle Universitys Human Nutrition Research Centre, who carried out the study. But whereas some of the men surveyed saw cooking as a hobby...Stalking poses serious public health problem
... at Fullerton. "A delusional individual -- like a celebrity stalker -- is different from a socially unskilled, awkward, poorly put-together individual who thinks that a neighbor who says 'Hi' in the hallways is romantically interested in them," Mechanic said. Mechanic reiterates that the most dangerous stalk...Drug ads aimed at cancer patients difficult to read, make more appeals to effectiveness than safety
...ents included information about costs or contained celebrity or physician endorsements. About two-thirds (67 percent) referenced clinical data and 80 percent contained images of patients. "We found that appeals to medication safety are infrequent in oncology print direct-to-consumer advertisements, while appea...Making a healthy lunch a greater national priority
...ritious lunch in maintaining a healthy weight. The celebrity trio will use their star power to encourage Austra...f Sofitel Hotels and Resorts Australia and regular celebrity chef on Channel 9's Mornings With Kerri-Anne, said there are lots of simple and delicious ways to wh...Free antiretroviral therapy key to success of AIDS treatment in developing countries
... Economic Forum in Davos in January, the pop-music celebrity Bono announced the "Product Red" brand to fight HIV/AIDS in AfricaNew philanthropic and taxation efforts to fight HIV/AIDS must be encouraged. The cynical view that businesses are simply getting free good publicity and an increased feel-good factor, ...Researchers develop new method for studying 'mental time travel'
...tudied a total of 90 images in three categories -- celebrity faces, famous locations and common objects -- and then attempted to recall the images. Norman and his colleagues used Princeton's functional magnetic resonance imaging (fMRI) scanner to capture the participants' brain activity patterns as they studie...AIUM discourages the sale and use of ultrasound equipment for personal use in the home
In response to recent news of a celebrity purchasing an ultrasound machine for home use, the American Institute of Ultrasound in Medicine (AIUM) reaffirms its statement on the prudent use of ultrasound. "Tom Cruise's recent purchase of an ultrasound machine for personal use at home is both i...Study examines influence of celebrity endorsements of cancer screening
...lf of adults surveyed nationwide had seen or heard celebrity endorsements of cancer screening tests, and more t...reening age had seen, heard, or were influenced by celebrity endorsements of various types of cancer screening--screening mammography, prostate-specific antigen ...Medical journal editors condemn ghostwriting
...IANAPOLIS -- Ghostwriting may be okay for tell-all celebrity books but the editors of a peer-reviewed medical journal draw the line when the veiled author is paid by a pharmaceutical company with a financial interest in an article's topic. An editorial in the March issue of the Journal of General Internal Med...Public leadership in neurology award honors Leeza Gibbons for Alzheimer's awareness efforts
...tional Memory Screening Day and as a member of the celebrity cabinet for the Red Cross Caregiver campaign....