Italian doctors get their information on medicines from drug company sales reps
...lieve that the information they receive from these reps is complete and sufficiently reliable. The AIFA program involved translating Clinical Evidence ( www.clinicalevidence.com ), a compendium of the best available evidence on treating a wide range of common conditions, into Italian and distributing it...Drug reps use friendship to influence doctors
...hes drug marketing reveal the tactics used by drug reps to manipulate physicians into selling drugs. "Drug reps increase drug sales by influencing physicians, and they do so with finely titrated doses of friendsh...... work in several places or decide to work as sales reps for the pharmaceutical industry. The career structure also poses problems, effectively preventing many doctors from specialising - leaving them no choice but to leave Poland if they want to gain expertise in a chosen area. The lack of new diagnostic...