Mega-brands have mega influence on dietary behavior
...nsumer surveys continue to report that taste still trumps all other rationales in motivating food purchases by catering to our strong liking for sweets, fats and oils, and salt," Tillotson writes. Tillotson describes the role that supermarkets play in perpetuating the dominance of mega-brands in consumers' ...Multiple Sclerosis in genetically susceptible twins is augmented by the northern environment
...cal by sex. In other words, genetic susceptibility trumps the traditional bias against MS in most males. Northern residence also contributed significantly to earlier onset of the disease. The researchers suggest that an early onset in the North could represent an early environmental deficit in protection,...5-year study shows Gleevec's potency against chronic myeloid leukemia
..." said Druker. "This finding that Gleevec response trumps the patient's features at diagnosis is critically important, because with the previous standard treatment such a response was not protective from relapse. So, the Gleevec response is, indeed, protective," he said. Druker said that Gleevec's long-te...